Social media and social business are terms that are getting used a lot
lately. But while one may enable the other, they're very different - and
organizations that don't understand the distinction may be missing out on a huge
opportunity to improve their business processes.
Social media continues to mature as both a channel and a market in its own right. It's even becoming an agent for social change. Technology made it possible for us to connect, and now social media has made it possible to do it in a more organic, human way. It's hard to believe, but Facebook and LinkedIn are each coming up on their 10th year, and Twitter is now six years old. Together, they've fundamentally changed how we engage with one another online. Millennials who grew up in a social world are entering the workforce. What happens next? Social business
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