Facebook for Performance - One Size Doesn't Fit All

 

http://www.clickz.com/clickz/column/2292788/facebook-for-performance-one-size-doesnt-fit-all

 

Previously, I shared some insights gathered from reviewing marketing activities on Facebook. The first part can be found here. I was looking to find differences in campaign performance metrics between Asia and the rest of the world. Seeing that there's a significant gap in marketing maturity, I shared a few ways to help marketers in Asia shift from focusing just on likes and engagements to leveraging the platform for performance.