Last week, Facebook announced some changes to its policies for running promotions (campaigns that require entry, registration, elements of chance, giveaways, etc.) on its platform. Contests and sweepstakes are a mainstay of social brand engagement, so these changes are of interest to all brands marketing on Facebook.
A quick rundown:
- Facebook business pages can now collect promotion entries by having people post on the page, or comment/like a post.
- Pages can collect entries via Facebook messages.
- Promotions on, as well as off, Facebook can collect entries through a "like"
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