Keyword Planner Alternatives For Keyword Research: Who Will Rise To The Challenge?

  http://www.webpronews.com/keyword-planner-alternatives-for-keyword-research-who-will-rise-to-the-challenge-2013-09

 

 

 

 

With the rise of ‘Not Provided’ and the recent death of the beloved Google Keyword Tool, it’s clear that the biggest player in search is trying to reduce SEOs’ obsession over keywords. These changes also reflect Google’s increase in monetization of their keyword data. Why else would they allow you to compare organic versus paid traffic on bid keywords in Adwords while leaving Analytics users in the dark?

Tailoring your Content to Create Useful Leads

 

http://blogs.imediaconnection.com/blog/2013/09/24/tailoring-your-content-to-create-useful-leads/

 

The primary goal of every content marketer is to make your target audience like you, sometimes at the expense of the wider population.

B2C Marketing
When you are creating content to sway the masses to your side, understanding your audience is far more important than understanding your product. Your goal is to build a relationship with your customer base. If you are selling guns, then there is a huge amount of useful content you could create to build a loyal fan base. Leave the shop talk to your salespeople, your job is to get attention and make people like you.

Facebook Login Is Everywhere These Days

 http://www.webpronews.com/facebook-login-is-everywhere-these-days-2013-08

 

Facebook Login is an easy way for developers to integrate an immediately recognizable login feature into their apps or Web site. The social network revamped how it handles Facebook Login back in April, and now more apps than ever are using the feature.

 

 

 

What kind of ads would you 'like'? Facebook wants to know

 

http://www.techhive.com/article/2050400/what-kind-of-ads-would-you-like-facebook-wants-to-know.html

   

Facebook wants to make its ads less annoying to users by only showing them what they want to see, even if it means a dip in ad exposure for some marketers.
The company is changing its ads algorithms to provide users with advertisements that are more relevant, and desirable, to them, it said Friday.
Facebook already takes information both from marketers and end users into account when deciding how to place advertisements. But the social network will now put more emphasis on feedback from users to decide which ads to show them.