The
primary goal of every content marketer is to make your target audience like you,
sometimes at the expense of the wider population.
B2C Marketing
When you are creating content to sway the masses to your side, understanding your audience is far more important than understanding your product. Your goal is to build a relationship with your customer base. If you are selling guns, then there is a huge amount of useful content you could create to build a loyal fan base. Leave the shop talk to your salespeople, your job is to get attention and make people like you.
When you are creating content to sway the masses to your side, understanding your audience is far more important than understanding your product. Your goal is to build a relationship with your customer base. If you are selling guns, then there is a huge amount of useful content you could create to build a loyal fan base. Leave the shop talk to your salespeople, your job is to get attention and make people like you.
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