Thursday, November 7, 2013

What kind of ads would you 'like'? Facebook wants to know

 

   
Facebook wants to make its ads less annoying to users by only showing them what they want to see, even if it means a dip in ad exposure for some marketers.
The company is changing its ads algorithms to provide users with advertisements that are more relevant, and desirable, to them, it said Friday.
Facebook already takes information both from marketers and end users into account when deciding how to place advertisements. But the social network will now put more emphasis on feedback from users to decide which ads to show them.

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