Let's start with a question: Are online reviews important to your customers?
The answer: Only if you want to sell something. Consumers, whether they're in
the market for a Tesla or a toaster, are increasingly savvy, and a recent survey
from software company Baynote and the e-tailing group cited online ratings and
reviews as the most influential source of information for those making both
online and in-store purchases.
Read more: http://www.entrepreneur.com/article/230223#ixzz2qyz3xhzE
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