Tailoring your Content to Create Useful Leads

 

http://blogs.imediaconnection.com/blog/2013/09/24/tailoring-your-content-to-create-useful-leads/

 

The primary goal of every content marketer is to make your target audience like you, sometimes at the expense of the wider population.

B2C Marketing
When you are creating content to sway the masses to your side, understanding your audience is far more important than understanding your product. Your goal is to build a relationship with your customer base. If you are selling guns, then there is a huge amount of useful content you could create to build a loyal fan base. Leave the shop talk to your salespeople, your job is to get attention and make people like you.

Facebook Login Is Everywhere These Days

 http://www.webpronews.com/facebook-login-is-everywhere-these-days-2013-08

 

Facebook Login is an easy way for developers to integrate an immediately recognizable login feature into their apps or Web site. The social network revamped how it handles Facebook Login back in April, and now more apps than ever are using the feature.

 

 

 

What kind of ads would you 'like'? Facebook wants to know

 

http://www.techhive.com/article/2050400/what-kind-of-ads-would-you-like-facebook-wants-to-know.html

   

Facebook wants to make its ads less annoying to users by only showing them what they want to see, even if it means a dip in ad exposure for some marketers.
The company is changing its ads algorithms to provide users with advertisements that are more relevant, and desirable, to them, it said Friday.
Facebook already takes information both from marketers and end users into account when deciding how to place advertisements. But the social network will now put more emphasis on feedback from users to decide which ads to show them.

Study Disputes “Bing It On” Claim That 2:1 Prefer Bing To Google

 http://searchengineland.com/study-disputes-accuracy-of-bing-it-on-claims-21-prefer-it-to- 

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A new study appearing on the”Freakonomics” blog aggressively disputes the claim that people prefer Bing to Google and especially the statistical contention that they prefer the search engine over Google 2:1. In an article explaining the study, law and economics professor Ian Ayers argues that the Bing television and related media campaigns based on the Bing It On challenge constitute deceptive advertising.

Judge Says Gmail Might Be Breaking The Law

 

http://www.webpronews.com/judge-says-gmail-might-be-breaking-the-law-2013-09

Google continues to battle a class action lawsuit filed in may, claiming that the company is violating laws when it “opens” and “reads” emails. Earlier this month, Google asked a judge to dismiss the suit, but that didn’t happen.

 

 

 

Check Out Google’s New Song Exploration Feature

 

http://www.webpronews.com/check-out-googles-new-song-exploration-feature-2013-09 

  

 

Last week, Google made a handful of search-related announcements. In a blog post, it talked about improvements to Knowledge Graph, reminders in iOS and a new mobile design. At a press event, Google revealed that it had launched a new algorithm called Hummingbird. That is what has gotten the bulk of attention, but Google also mentioned a new song exploration feature. Here’s what that does.

 

2013 Search Engine Ranking Factors

http://moz.com/search-ranking-factors