Foundations of Building an SEO-Friendly Website From the Beginning

 

http://www.clickz.com/clickz/column/2294479/foundations-of-building-an-seo-friendly-website-from-the-beginning

Similar to building a house, when developing a website there are needs and there are wants. This could include the design and user experience, as well as the content tone and architecture. For the last 15 years most companies have developed sites without SEO strategies in place, which has negatively impacted their brand's findability and performance.

5 Myths (and Truths) About Big Data

 

http://www.clickz.com/clickz/column/2294478/5-myths-and-truths-about-big-data

"Big data" has become a catchall term for the vast amount of information generated by our digital lifestyles, and the analytics techniques for dealing with it all to improve marketing, products, and business intelligence. It's become very fashionable to decry the value of "big data" for marketing, with many pundits and consultants calling it "no big deal."

What Does It Really Mean to Be a Social Business?

 

http://www.clickz.com/clickz/column/2293325/what-does-it-really-mean-to-be-a-social-business

Social media and social business are terms that are getting used a lot lately. But while one may enable the other, they're very different - and organizations that don't understand the distinction may be missing out on a huge opportunity to improve their business processes.

Debate Brewing
Social media continues to mature as both a channel and a market in its own right. It's even becoming an agent for social change. Technology made it possible for us to connect, and now social media has made it possible to do it in a more organic, human way. It's hard to believe, but Facebook and LinkedIn are each coming up on their 10th year, and Twitter is now six years old. Together, they've fundamentally changed how we engage with one another online. Millennials who grew up in a social world are entering the workforce. What happens next? Social business

Facebook for Performance - One Size Doesn't Fit All

 

http://www.clickz.com/clickz/column/2292788/facebook-for-performance-one-size-doesnt-fit-all

 

Previously, I shared some insights gathered from reviewing marketing activities on Facebook. The first part can be found here. I was looking to find differences in campaign performance metrics between Asia and the rest of the world. Seeing that there's a significant gap in marketing maturity, I shared a few ways to help marketers in Asia shift from focusing just on likes and engagements to leveraging the platform for performance.

Facebook Updates Promotion Policies

 

 

http://www.clickz.com/clickz/column/2292978/facebook-updates-promotion-policies

 

Last week, Facebook announced some changes to its policies for running promotions (campaigns that require entry, registration, elements of chance, giveaways, etc.) on its platform. Contests and sweepstakes are a mainstay of social brand engagement, so these changes are of interest to all brands marketing on Facebook.

A quick rundown:

• Facebook business pages can now collect promotion entries by having people post on the page, or comment/like a post.
• Pages can collect entries via Facebook messages.
• Promotions on, as well as off, Facebook can collect entries through a "like"

Facebook to Users: You Have Exactly 7 Days Until We Own You

 

http://www.clickz.com/clickz/news/2292503/facebook-to-users-you-have-exactly-7-days-until-we-own-you

In connection with a class action settlement, Facebook last week made "proposed" changes to its data use policy and statement of rights and responsibilities. In an official announcement, Facebook published the revisions alongside the original text in attempt to be clearer on how the social network uses the information shared on Facebook.
While the court settlement had Facebook agreeing to "provide greater disclosure and transparency as to when and how member's names and profile pictures are re-published, and to give them additional control over those events," the official Facebook announcement gave users exactly seven days from August 29 to provide feedback on what they saw by leaving comments on the post. After the holiday weekend, today is Day 6.

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

 

 

http://www.clickz.com/clickz/news/2292975/google-adwords-geotargeting-5-jawdropping-techniques

 

 Many PPC advertisers who need to geo-target their audiences can find it challenging to find the volume they need when limiting to location. Since some searchers limit cookies or browse privately, this can further reduce reach.

Advertisers can improve ROI by being more creative in their targeting methodology.

Google Admits Link Mistake, Probably Won’t Help Webmaster Link Hysteria

 

http://www.webpronews.com/google-admits-to-getting-another-link-wrong-which-will-probably-not-help-the-link-hysteria-2013-09

 

 

 

inShare5

Google is apparently getting links wrong from time to time. By wrong, we mean giving webmasters example links (in unnatural link warning messaging) that are actually legitimate, natural links.
It’s possible that the instances discussed here are extremely rare cases, but how do we know? It’s concerning that we’re seeing these stories appear so close together. Do you think this is an issue that is happening a lot? Let us know in the comments.
A couple weeks ago, a forum thread received some attention when a webmaster claimed that this happened to him. Eventually Google responded, not quite admitting a mistake, but not denying it either.

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