Get diagnosed through your mobile device with new Doctor on Demand app

 

http://www.pcworld.com/article/2071704/get-diagnosed-through-your-mobile-device-with-new-doctor-on-demand-app.html

  

 

The medical house call as we know it has been dead for decades, but if Doctor on Demand has its way, that will quickly be changing. This new service lets consumers see a licensed physician via video chat at a price of $40 per visit of up to 15 minutes in length.

Find The Right Storage Device

 

http://www.pcworld.com/article/2069900/find-the-right-backup-drive-for-your-storage-needs.html

 

 

You’ve got a lot of valuable things stashed on your computer. Some of them—like your music library—are deeply personal. Others—tax returns and business documents—are more mundane, but still important to keep around. And then there are things like photos that are simply irreplaceable should your computer’s hard drive suddenly give up the ghost.

How to digitize holiday photos and videos

 

http://www.pcworld.com/article/2070660/how-to-digitize-holiday-photos-and-videos.html

 

Robert Strohmeyer is a veteran journalist and entrepreneur who has been writing about business and technology since the tech boom of the mid-1990s.

The holidays are one of the few times when we still pull out the old family albums and childhood videos to share with the people we love. As long as they're out, it's also a good time to work on digitizing those memories—not just to protect the originals, but to share them on Facebook, Instagram, or sites like Picasa or Snapfish.

Watchdog Says Google Shopping Costs Consumers, Complains To FTC

 

http://searchengineland.com/consumer-watchdog-claims-google-shopping-makes-consumers-pay-higher-prices-more-evidence-of-googles-search-monopoly-178940

Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade Commission (FTC), this time saying Google Shopping results don’t pass the sniff test. The group calls the way the search engine displays its Product Listing ads “deceptive and unfair”, adding that Google Shopping’s paid listings are price gouging consumers.

Keyword Planner Alternatives For Keyword Research: Who Will Rise To The Challenge?

  http://www.webpronews.com/keyword-planner-alternatives-for-keyword-research-who-will-rise-to-the-challenge-2013-09

 

 

 

 

With the rise of ‘Not Provided’ and the recent death of the beloved Google Keyword Tool, it’s clear that the biggest player in search is trying to reduce SEOs’ obsession over keywords. These changes also reflect Google’s increase in monetization of their keyword data. Why else would they allow you to compare organic versus paid traffic on bid keywords in Adwords while leaving Analytics users in the dark?

Tailoring your Content to Create Useful Leads

 

http://blogs.imediaconnection.com/blog/2013/09/24/tailoring-your-content-to-create-useful-leads/

 

The primary goal of every content marketer is to make your target audience like you, sometimes at the expense of the wider population.

B2C Marketing
When you are creating content to sway the masses to your side, understanding your audience is far more important than understanding your product. Your goal is to build a relationship with your customer base. If you are selling guns, then there is a huge amount of useful content you could create to build a loyal fan base. Leave the shop talk to your salespeople, your job is to get attention and make people like you.

Facebook Login Is Everywhere These Days

 http://www.webpronews.com/facebook-login-is-everywhere-these-days-2013-08

 

Facebook Login is an easy way for developers to integrate an immediately recognizable login feature into their apps or Web site. The social network revamped how it handles Facebook Login back in April, and now more apps than ever are using the feature.

 

 

 

What kind of ads would you 'like'? Facebook wants to know

 

http://www.techhive.com/article/2050400/what-kind-of-ads-would-you-like-facebook-wants-to-know.html

   

Facebook wants to make its ads less annoying to users by only showing them what they want to see, even if it means a dip in ad exposure for some marketers.
The company is changing its ads algorithms to provide users with advertisements that are more relevant, and desirable, to them, it said Friday.
Facebook already takes information both from marketers and end users into account when deciding how to place advertisements. But the social network will now put more emphasis on feedback from users to decide which ads to show them.

Study Disputes “Bing It On” Claim That 2:1 Prefer Bing To Google

 http://searchengineland.com/study-disputes-accuracy-of-bing-it-on-claims-21-prefer-it-to- 

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A new study appearing on the”Freakonomics” blog aggressively disputes the claim that people prefer Bing to Google and especially the statistical contention that they prefer the search engine over Google 2:1. In an article explaining the study, law and economics professor Ian Ayers argues that the Bing television and related media campaigns based on the Bing It On challenge constitute deceptive advertising.

Judge Says Gmail Might Be Breaking The Law

 

http://www.webpronews.com/judge-says-gmail-might-be-breaking-the-law-2013-09

Google continues to battle a class action lawsuit filed in may, claiming that the company is violating laws when it “opens” and “reads” emails. Earlier this month, Google asked a judge to dismiss the suit, but that didn’t happen.

 

 

 

Check Out Google’s New Song Exploration Feature

 

http://www.webpronews.com/check-out-googles-new-song-exploration-feature-2013-09 

  

 

Last week, Google made a handful of search-related announcements. In a blog post, it talked about improvements to Knowledge Graph, reminders in iOS and a new mobile design. At a press event, Google revealed that it had launched a new algorithm called Hummingbird. That is what has gotten the bulk of attention, but Google also mentioned a new song exploration feature. Here’s what that does.

 

2013 Search Engine Ranking Factors

http://moz.com/search-ranking-factors

 

 

Foundations of Building an SEO-Friendly Website From the Beginning

 

http://www.clickz.com/clickz/column/2294479/foundations-of-building-an-seo-friendly-website-from-the-beginning

Similar to building a house, when developing a website there are needs and there are wants. This could include the design and user experience, as well as the content tone and architecture. For the last 15 years most companies have developed sites without SEO strategies in place, which has negatively impacted their brand's findability and performance.

5 Myths (and Truths) About Big Data

 

http://www.clickz.com/clickz/column/2294478/5-myths-and-truths-about-big-data

"Big data" has become a catchall term for the vast amount of information generated by our digital lifestyles, and the analytics techniques for dealing with it all to improve marketing, products, and business intelligence. It's become very fashionable to decry the value of "big data" for marketing, with many pundits and consultants calling it "no big deal."

What Does It Really Mean to Be a Social Business?

 

http://www.clickz.com/clickz/column/2293325/what-does-it-really-mean-to-be-a-social-business

Social media and social business are terms that are getting used a lot lately. But while one may enable the other, they're very different - and organizations that don't understand the distinction may be missing out on a huge opportunity to improve their business processes.

Debate Brewing
Social media continues to mature as both a channel and a market in its own right. It's even becoming an agent for social change. Technology made it possible for us to connect, and now social media has made it possible to do it in a more organic, human way. It's hard to believe, but Facebook and LinkedIn are each coming up on their 10th year, and Twitter is now six years old. Together, they've fundamentally changed how we engage with one another online. Millennials who grew up in a social world are entering the workforce. What happens next? Social business

Facebook for Performance - One Size Doesn't Fit All

 

http://www.clickz.com/clickz/column/2292788/facebook-for-performance-one-size-doesnt-fit-all

 

Previously, I shared some insights gathered from reviewing marketing activities on Facebook. The first part can be found here. I was looking to find differences in campaign performance metrics between Asia and the rest of the world. Seeing that there's a significant gap in marketing maturity, I shared a few ways to help marketers in Asia shift from focusing just on likes and engagements to leveraging the platform for performance.

Facebook Updates Promotion Policies

 

 

http://www.clickz.com/clickz/column/2292978/facebook-updates-promotion-policies

 

Last week, Facebook announced some changes to its policies for running promotions (campaigns that require entry, registration, elements of chance, giveaways, etc.) on its platform. Contests and sweepstakes are a mainstay of social brand engagement, so these changes are of interest to all brands marketing on Facebook.

A quick rundown:

• Facebook business pages can now collect promotion entries by having people post on the page, or comment/like a post.
• Pages can collect entries via Facebook messages.
• Promotions on, as well as off, Facebook can collect entries through a "like"

Facebook to Users: You Have Exactly 7 Days Until We Own You

 

http://www.clickz.com/clickz/news/2292503/facebook-to-users-you-have-exactly-7-days-until-we-own-you

In connection with a class action settlement, Facebook last week made "proposed" changes to its data use policy and statement of rights and responsibilities. In an official announcement, Facebook published the revisions alongside the original text in attempt to be clearer on how the social network uses the information shared on Facebook.
While the court settlement had Facebook agreeing to "provide greater disclosure and transparency as to when and how member's names and profile pictures are re-published, and to give them additional control over those events," the official Facebook announcement gave users exactly seven days from August 29 to provide feedback on what they saw by leaving comments on the post. After the holiday weekend, today is Day 6.

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

 

 

http://www.clickz.com/clickz/news/2292975/google-adwords-geotargeting-5-jawdropping-techniques

 

 Many PPC advertisers who need to geo-target their audiences can find it challenging to find the volume they need when limiting to location. Since some searchers limit cookies or browse privately, this can further reduce reach.

Advertisers can improve ROI by being more creative in their targeting methodology.

Google Admits Link Mistake, Probably Won’t Help Webmaster Link Hysteria

 

http://www.webpronews.com/google-admits-to-getting-another-link-wrong-which-will-probably-not-help-the-link-hysteria-2013-09

 

 

 

inShare5

Google is apparently getting links wrong from time to time. By wrong, we mean giving webmasters example links (in unnatural link warning messaging) that are actually legitimate, natural links.
It’s possible that the instances discussed here are extremely rare cases, but how do we know? It’s concerning that we’re seeing these stories appear so close together. Do you think this is an issue that is happening a lot? Let us know in the comments.
A couple weeks ago, a forum thread received some attention when a webmaster claimed that this happened to him. Eventually Google responded, not quite admitting a mistake, but not denying it either.

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